Maine Credit Union League
In a statewide interview that aired on Saturday, September 10, just before the start of the TODAY Show on WCSH 6 and WLBZ 2, Young & Free Maine Spokester Jake Holmes offered tips and advice on how to help college students save on textbooks as well as highlighting the Bucks for Books promotion with Maine credit unions. Minutes after the interview aired, visits and entries for the Bucks for Books contest showed a significant increase.
"The cost of textbooks is a big challenge that college students and their parents face. Having just finished college myself, I know first-hand how much textbooks cost, and the opportunity to help people with some creative ways to save money is what not only a part of what Young & Free Maine is all about but what credit unions are all about, too," remarked Holmes.
"The Bucks for Books contest is offering $1,500 in money to help college students with textbook expenses, and yet again highlights ways in which credit unions help their members and their communities. It's been a great way to engage 18-25 year-olds, and build awareness for Young & Free Maine. This is the second year we have offered this contest, and we have seen an increase over last year," explained Debra Trautman, Vice President of Corporate Marketing for the Maine CU League.
Jon Paradise, Vice President of Governmental and Public Affairs for the League, coordinated the interview and said, "Having the opportunity to tell our story and highlight credit unions to a statewide audience is something we always welcome and the timing came together. It gave positive exposure to Young & Free Maine and to Maine credit unions."
During the interview, Holmes spoke about Young & Free Maine, provided some tips on how students can save on textbooks, and promoted the Bucks for Books contest. The producer of The Morning Report on WCSH 6 and WLBZ 2 praised the segment. "This was informative and engaging, and we were really happy with the segment." The segment was also shared on both stations' Facebook pages.
With the entry deadline for Bucks for Books being September 15, the winners will be drawn on September 19, and announced shortly, thereafter.