Maine CUs' hunger relief walk concludes in Orono

CUNA

The 13th annual Maine Credit Unions' Campaign for Ending Hunger Walking Tour concluded Wednesday with a special ceremony at $239 million-asset University CU, Orono.

The new main office of University CU, Orono, Maine, served as the finish line for the 13th annual Maine Credit Unions' Campaign for Ending Hunger Walking Tour. From left: Matt Walsh, president/CEO, University CU; Jon Paradise, Maine Credit Union League vice president of governmental and public affairs; and Brenda Davis, the hunger relief advocate whose six-week trek took her to all 16 Maine counties. (Maine Credit Union League Photo)

The new main office of University CU, Orono, Maine, served as the finish line for the 13th annual Maine Credit Unions' Campaign for Ending Hunger Walking Tour. From left: Matt Walsh, president/CEO, University CU; Jon Paradise, Maine Credit Union League vice president of governmental and public affairs; and Brenda Davis, the hunger relief advocate whose six-week trek took her to all 16 Maine counties. (Maine Credit Union League Photo)

Brenda Davis, director emeritus of Cross Roads Ministries, an Old Town, Maine-based hunger relief agency, once again partnered with the state's credit unions to raise awareness about the severity of hunger in Maine.

Since leaving Augusta on Oct. 24, Davis covered more than 1,500 miles, with roughly 700 miles of that on foot. She visited all 16 Maine counties and a record 83 communities.

The ceremony was covered by WABI-TV of Bangor, Maine, and other media outlets.

Jon Paradise, Maine Credit Union League vice president of governmental and public affairs, told WABI-TV that even as Maine's credit unions work diligently to raise more money, the hunger problem continues. " But as long as there's a problem of hunger in Maine, Maine credit unions will be working to do all that we can," Paradise said.

The Maine Credit Unions' Campaign for Ending Hunger contributed nearly $30,000 over the course of the tour, donating to food pantries in each of the communities. Since 1990, the campaign has raised and distributed more than $5.3 million.

This year, Maine's Young and Free spokester, Mallory Lavoie, joined Davis for the final stretch of the journey from $48 million-asset Brewer FCU to University CU.

While on the road, Davis collected stories about hunger to shed light on the struggles Mainers face every day.

Nearly 14% of Maine's population is identified as food insecure, and more than 40% of kids under the age of 12 show some evidence of hunger.

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Young & Free Maine Receives Boost From Radio Station’s Facebook Page And Email Blast

WJBQ 97.9 FM

Popular Portland-based contemporary hit radio station, Q-97.9, recently provided a boost to the Young & Free Maine program by posting an article highlighting Mallory Lavoie as the new Spokster on its Facebook page. The page has more than 30,000 Likes, and the station also sent the article to its more than 20,000 email subscribers. “Great exposure and publicity for Young & Free Maine with the age group we are trying to reach,” remarked your League’s VP of Corporate Marketing, Debra Trautman.

Awards Banquet Is ‘Red Carpet’ Night For New Spokester

News & Views from the Maine Credit Union League

After having competed in pageants, as well as competing in figure skating competitions for many years, Mallory Lavoie was used to performing.So, it was no surprise that when she was introduced under the bright lights at the Holiday Inn by the Bay in Portland to the nearly 600 attendees to the Maine CU League’s Annual Awards Banquet as the new Young & Free Maine Spokester, she was at ease.

From one young to another, Lauren Reeves, the former Young & Free Maine Spokester, hands the coveted keys to the ‘Green Machine,’ the Young & Free Maine car, to the new Spokester, Mallory Lavoie, after Lavoie was introduced as the new Spokester at the League’s Annual Awards Banquet.

From one young to another, Lauren Reeves, the former Young & Free Maine Spokester, hands the coveted keys to the ‘Green Machine,’ the Young & Free Maine car, to the new Spokester, Mallory Lavoie, after Lavoie was introduced as the new Spokester at the League’s Annual Awards Banquet.

Mallory was awarded the position after receiving the most public votes, as well as for her suitability for the job through the “If I were a Spokester” phase of the competition.Mallory graduated from the University of Maine with a B.A.in Journalism and French in 2012, before beginning work for the Indian Island Elementary and RSU 26 school systems.She says that her understanding of 18 to 25 year olds in the state makes her the right fit for the job.Through fun and entertaining videos, blogs and interviews across all social media platforms, she says she will help this generation answer tough financial questions through basic money-managing skills and real-life situations.This new adventure will allow her to do just that, as she hits the road to explore the state and all its credit unions have to offer her generation.“I am looking forward to connecting with people my age about finances and to let them know that it doesn’t have to be a headache, especially with credit unions,” Lavoie told the audience.

“We were extremely impressed by the quality of the content our finalists created, as well as the effort they put into campaigning for this coveted position,” John Murphy, President of the Maine Credit Union League, said.“Through the combination of her videos, blog entries, and her skilled performance in media interviews, Mallory was a stand-out applicant, and proved that she has the writing skills, on-air presence and ability to communicate with Maine’s 25 and under crowd that make her an obvious choice for this exciting opportunity.” 

As the spokesperson for Young & Free Maine, Mallory will work on behalf of Maine’s credit unions in a year-long contract with salary.She will serve as a reporter and advocate for her age group, attending events and creating daily online content including blog articles and videos to keep YoungFreeMaine.com an information hub for the 25-and-under crowd in Maine.She has also been outfitted with tools of the trade, including a digital video camera, smart phone with a paid contract for the year, and a Mac Book Pro laptop, which she will be able to keep at the end of her term.She was also handed the keys to the Young & Free Maine Chevy Cruze, which she will have use of during her term.

Mallory won the position after an intense competition with her fellow finalists, Alexis Albert, a 24-year-old from Old Orchard, and Andrew Soucy, a 20-year-old from Biddeford.

The search for the Young & Free Spokester is part of a greater initiative for 18 to 25 year olds called Young & Free Maine.It includes a financial headstart with a new account called the free4ME Account, designed with 18 to 25 year olds in mind.Maine is the only New England state to offer this program, which has proven successful in connecting with Gen Y in regions throughout North America.

For more information, visit www.YoungFreeMaine.com.

Young & Free Maine Spokester Spotlight – Mallory Lavoie

WJBQ 97.9 FM

Young & Free Maine is brought to you by Maine’s Credit Union. Their mission is to provide financial services customized for the 18- to-25 crowd. Each year they nominate a “Spokester” to be the voice, and the face, for this crowd. Learn more about this year’s Spokester, Mallory Lavoie and how Young & Free Maine can work for you or your kids!

Young & Free Maine Spokester – youngfreemaine.com

Young & Free Maine Spokester – youngfreemaine.com

Mallory Lavoie was voted this year’s Young & Free Maine Spokester. She is tasked with translating financial “mumbo jumbo” into plain English in order to help young adults be fully prepared for “the real world.” She’ll do this by traveling around the state speaking with young adults and utilizing blogs and social media to connect to with them. Connect with Mallory here, learn more about Maine’s Credit Unions and how Young & Free Maine can help you!

Mallory joined Q97.9′s Rob Steele during our live broadcast at The Pier at Old Orchard Beach to talk about all of her exciting things going on! Listen here:

Young & Free Maine Spokester Malorie Lavoie (far right) with Rob Steele & Holly from Q97.9 at Old Orchard Beach

Young & Free Maine Spokester Malorie Lavoie (far right) with Rob Steele & Holly from Q97.9 at Old Orchard Beach

Young & Free Maine Campaign Gains Traction with Media

CUNA

Whoever wins the honor of serving as the next Young and Free Maine Spokester will already have clocked valuable speaking engagement time, as each of the three finalists made several appearances on Maine's radio airwaves last week (Weekly Update June 20). 

The finalists, who are competing to represent the 18-to-25 demographic within the credit union movement in Maine for one year as the official "spokester," appeared on two radio stations in the Portland, Maine-area and one station in the Augusta/Waterville-area. 

Each answered questions about their experiences, background and what sets them apart from the other candidates. 

"We are covering the state with interviews, creating a lot of awareness and excitement and driving significant traffic to the website as voting has been strong since it started," said Debra Trautman, Maine Credit Union League vice president of corporate marketing. "It's also a great way to build awareness for Young & Free Maine and, of course, Maine credit unions." 

Jon Paradise, league vice president of governmental affairs, joined the finalists for their interviews and also took the opportunity to speak about the benefits of credit unions for 18 to 25-year-olds. 

Young & Free, a campaign launched in 2007 by Canadian marketing firm Currency Marketing, builds a social media and product promotion campaign around a Gen Y 'spokester,' who's role is to create a credit union buzz through these various types of media.  

The finalists for Maine Spokester position are: Alexis Albert, 24, from Old Orchard; Andrew Soucy, 20, from Biddeford; and Mallory Lavoie, 24, from Orono. 

With voting entering its final few days this week, the finalists will participate in several more radio interviews throughout the state. Voting ends Friday at 3 p.m. (ET) and the winner will be announced Friday evening. 

To see the challenge videos and blogs submitted by the three finalists, or to vote, use the resource link.

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You Could Get Paid To Be The Next Young & Free Spokester

WJBQ Q97.9

Maine’s Credit Unions are looking for the next Young & Free Spokester and it could be you! Do you love social media, blogging, creating videos, and being a voice for the 18-25 year old crowd? How would you like to get paid for doing all those things you love?

Maine Credit Union’s Young & Free Spokester will be set up with a MacBook Pro notebook, an HD video camera with mic and accessories, an iPhone with a paid contract and the use of a car to get around to events. Sweet!

You Could Get Paid To Be The Next Young & Free Spokester

WCYY.COM

Maine’s Credit Unions are looking for the next Young & Free Spokester and it could be you! Do you love social media, blogging, creating videos, and being a voice for the 18-25 year old crowd? How would you like to get paid for doing all those things you love?

Maine Credit Union’s Young & Free Spokester will be set up with a MacBook Pro notebook, an HD video camera with mic and accessories, an iPhone with a paid contract and the use of a car to get around to events. Sweet!

What an Opportunity - Become the Official Young & Free Spokester for Maine's Credit Unions

92 Moose FM | By Mac Dickson

The Maine’s Credit Unions is looking for their next ‘Young & Free Maine‘ spokester. It could be you!

‘The Young & Free Maine’ Spokester is the voice of the 18-to-25 Maine crowd. This person is aware of what’s happening in the lives of people in that age group and can relate to them and can capture the essence of what they are all about.

What does the Spokester do? Well to start, they have a new full-time job with some great perks. They will attend events and pos daily blog entries and weekly video blog entries. Throughout the year, there will be numerous travel and speaking commitments. Plus, the winner will receive everything needed to do their job, including: an Apple® MacBook Pro notebook computer, HD video camera, smart phone and the use of a car to get around to events. Yeah, a car!

Sound good? Listen to Jon Paradise from Maine’s Credit Unions tell us more on the Moose Morning Show, then apply here!