Media center


What is Young & Free Maine? A great account and a voice for Maine's 18-to-25 crowd.

The Young & Free Initiative is a platform designed to help define freedom for Maine youth and provides fun and educational resources to help and challenge young people to move towards that freedom. Young & Free Maine comes to life in an online environment where meaning happens amongst thought-provoking, relevant and empowering dialogue.

THE PURPOSE

  • Give Maine's 25-and-under crowd a voice and place of their own.
  • Empower members of this group to define and find freedom.
  • Provide free and relevant advice.
  • Find a spokesperson from within this group who will listen and be an ear to what’s going on about topics that are important to youth.
  • Help Maine's Credit Unions learn from the 25-and-under crowd to help the credit unions design better products and services that this group needs.
  • Raise the profile of Maine's Credit Unions to get on young people’s consideration list for possible financial institutions.

GENERAL INFORMATION

If you are looking for more information about the Young & Free Program, please contact:

Sandy Pitkethly
Vice President, Marketing
Currency Marketing
604-792-4053 ext. 23
Email Sandy at spitkethly@currencymarketing.ca
www.currencymarketing.ca

Media kit

If you have a Young & Free Maine media question, please contact:

Jon Paradise
Governmental & Public Affairs Manager
Maine Credit Union League
207-773-5671 ext. 273
Toll-Free in Maine: 800-442-6715
Outside Maine: 800-341-0180
Cell: 207-653-2309

Media resources

  • PDF | Young & Free Maine Fact Sheet—2013
  •  PDF | Young & Free Maine FAQS—2013

LOGO ARTWORK

  • PDF | Brand Identity Guidelines
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  • EPS | PNG | JPG | Young & Free Maine (horizontal black)
  • EPS | PNG | JPG | Young & Free Maine (vertical color)
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Media releases

  • PDF | 06-12-2014 | Maine’s Credit Unions Announce Top 3 Young & Free Maine Spokester Candidates as Public Vote
  • PDF | 06-21-2013 | Maine’s Credit Unions Welcome Lauren Reeves as the Third Young & Free Maine Spokesperson
  • PDF | 04-12-2013 | Maine’s Credit Unions Launch Third Online Search for Young & Free Maine Spokesperson
  • PDF | 05-04-2011 | Huge Perk Added to the Young & Free Maine Spokesperson Job Search!
  • PDF | 04-29-2011 | Down East CU Gives free4ME a “Jump Start” with Unique Enhancements
  • PDF | 04/18/2011 | Maine’s Credit Unions Launch Online Search for Spokesperson

Media coverage

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Young & Free Maine Campaign Gains Traction with Media

CUNA

Whoever wins the honor of serving as the next Young and Free Maine Spokester will already have clocked valuable speaking engagement time, as each of the three finalists made several appearances on Maine's radio airwaves last week (Weekly Update June 20). 

The finalists, who are competing to represent the 18-to-25 demographic within the credit union movement in Maine for one year as the official "spokester," appeared on two radio stations in the Portland, Maine-area and one station in the Augusta/Waterville-area. 

Each answered questions about their experiences, background and what sets them apart from the other candidates. 

"We are covering the state with interviews, creating a lot of awareness and excitement and driving significant traffic to the website as voting has been strong since it started," said Debra Trautman, Maine Credit Union League vice president of corporate marketing. "It's also a great way to build awareness for Young & Free Maine and, of course, Maine credit unions." 

Jon Paradise, league vice president of governmental affairs, joined the finalists for their interviews and also took the opportunity to speak about the benefits of credit unions for 18 to 25-year-olds. 

Young & Free, a campaign launched in 2007 by Canadian marketing firm Currency Marketing, builds a social media and product promotion campaign around a Gen Y 'spokester,' who's role is to create a credit union buzz through these various types of media.  

The finalists for Maine Spokester position are: Alexis Albert, 24, from Old Orchard; Andrew Soucy, 20, from Biddeford; and Mallory Lavoie, 24, from Orono. 

With voting entering its final few days this week, the finalists will participate in several more radio interviews throughout the state. Voting ends Friday at 3 p.m. (ET) and the winner will be announced Friday evening. 

To see the challenge videos and blogs submitted by the three finalists, or to vote, use the resource link.

+ Original article

You Could Get Paid To Be The Next Young & Free Spokester

WJBQ Q97.9

Maine’s Credit Unions are looking for the next Young & Free Spokester and it could be you! Do you love social media, blogging, creating videos, and being a voice for the 18-25 year old crowd? How would you like to get paid for doing all those things you love?

Maine Credit Union’s Young & Free Spokester will be set up with a MacBook Pro notebook, an HD video camera with mic and accessories, an iPhone with a paid contract and the use of a car to get around to events. Sweet!

You Could Get Paid To Be The Next Young & Free Spokester

WCYY.COM

Maine’s Credit Unions are looking for the next Young & Free Spokester and it could be you! Do you love social media, blogging, creating videos, and being a voice for the 18-25 year old crowd? How would you like to get paid for doing all those things you love?

Maine Credit Union’s Young & Free Spokester will be set up with a MacBook Pro notebook, an HD video camera with mic and accessories, an iPhone with a paid contract and the use of a car to get around to events. Sweet!

What an Opportunity - Become the Official Young & Free Spokester for Maine's Credit Unions

92 Moose FM | By Mac Dickson

The Maine’s Credit Unions is looking for their next ‘Young & Free Maine‘ spokester. It could be you!

‘The Young & Free Maine’ Spokester is the voice of the 18-to-25 Maine crowd. This person is aware of what’s happening in the lives of people in that age group and can relate to them and can capture the essence of what they are all about.

What does the Spokester do? Well to start, they have a new full-time job with some great perks. They will attend events and pos daily blog entries and weekly video blog entries. Throughout the year, there will be numerous travel and speaking commitments. Plus, the winner will receive everything needed to do their job, including: an Apple® MacBook Pro notebook computer, HD video camera, smart phone and the use of a car to get around to events. Yeah, a car!

Sound good? Listen to Jon Paradise from Maine’s Credit Unions tell us more on the Moose Morning Show, then apply here!

Sound Off Announces its Winner

FOX Bangor | By  Jaclyn Cangro

Five local acts, competing to win Young & Free Maine's Sound Off Music Competition.

Nearly 30 musical groups entered the contest, with the public voting for their favorite.

The top five moved on, and performed in front of industry professionals for the top prize Friday afternoon.

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"It's a pretty decent prize, especially for all these young musicians. The top two winners will be performing live at KahBang," says Lauren Reeves from Young & Free Maine.

Adds singer/songwriter Samantha Lynn, "KahBang is like the pinnacle of playing in Bangor. It's a great stage and everything. It's great exposure for us, we want to share our music with everybody."

The grand prize winner was ska band, The Skastitutes, with Samantha Lynn coming in third.

The KahBang music festival will be held in August.

+ Original article

Local Bands “Sound Off” for Spot on KahBang Stage

WABI TV5 | By John Krinjak

Bangor was home to a true battle of the bands Friday.

Young and Free Maine, with the help of local credit unions, hosted the “Sound Off” Live Audition to determine who will get to take the stage at a major music festival this summer.

All different genres–from funk to rock to ska.

All different backgrounds–from UMaine classmates to longtime acoustic partners.

All up-and-coming young artists with a lot to prove.

30 local bands entered an online voting contest last month, and the top five battled it out in front of a panel of judges to see who gets to take the stage in front of thousands.

“When you’re young and you don’t have a lot of money and you’re just starting out in your music career, what could be better than someone giving you the perfect opportunity to get exposure,” said Lauren Reeves of Young and Free Maine.

After some serious deliberation, Reeves announced the winner: The Skastitutes of Orono.

The Skastitutes will get a one thousand dollar gift certificate to record an album here at Maine Street studios, and the opportunity to play at the KahBang Festival on the Bangor waterfront.

“We’re pumped. We can’t wait to play at KahBang,” said Skastitutes lead singer Nolan MacDonnell.

The festival happens this August. As for that album…

“We have an EP recorded right now with four songs on it, and we want to add some of our originals, get an album going and get our music out there,” said MacDonnell.

+ Original article