Getting Millennials to Make Credit Unions Their Maine Thing


Glen visits the Maine Credit Union League to discuss its Young and Free program and the strategies behind the state's strong CU culture. Also: an opposing view on shared branching, bumps in the cryptocurrency road, and Vantiv's Worldpay play.

Glen discusses engagement, outreach and community programs with Elise Baldacci and Jake Holmes of the Maine Credit Union League.

In this episode:

  • A roundup of recent payments news and follow-up on past stories discussed on the BIGcast.
  • How MCUL’s Young and Free program reaches out to 18 – 25-year-olds to provide education on credit unions and to provide financial and budgeting education using social media and other generational tools.
  • The importance of video to reach millennials and the younger generation.
  • Contributing factors to membership growth among some demographics.
  • How MCUL reaches out to and provides programs for what may be considered non-traditional demographics, including programs such as Senior$afe to prevent elder financial abuse.
  • What Jake believes to be the biggest concerns related to youth outreach, and what your credit union should be aware of when thinking of building member relationships with young members.
  • Elise discusses some of the MCUL community involvement projects.
  • MCUL local and targeted advertising.
  • What Todd Mason, CEO of MCUL believes to be the secret of the League’s success.

To learn more about the Young & Free Maine’s financial education program for 18 – 25-year-olds, visit To learn more about the Maine Credit Union League, visit

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