MADISON, Wis. (12/6/12)--Social media experts recently outlined advice for credit unions to enhance their online presence.
Michael Ogden, CUNA Mutual media relations manager of new media, offered Three Killer Problems and How to Slay Them."
- Profile not filled out. To show up in searches, organization profiles must be completely filled out. This is the No. 1 item to complete in any social media project, Ogden said. Proper keywords should be used in the profile. Seek help from Google Analytics if needed.
- Accounts are locked. There is no bigger turn-off for potential followers than to see a locked account, Ogden said. Credit unions should make it as easy as possible to attract followers
- Updates about nothing. Adding personality to the communication stream should be encouraged, but too many quirky posts can dilute the message. Stick to a core message. For credit unions that is about what is happening with products, services and promotions. For example, Ogden tweets about 35 times a day, and about five are off topic.
Ogden also offered a bonus social media killer: No audience, or "I'm just not that into you." Sometimes the audience isn't where you thought it was, and it's time to pull the plug, Ogden said.
Kylie Keene, Maine credit unions' Young and Free spokester, also offered social media tips for credit unions, in the Maine Credit Union League's December News and Views newsletter. Keene's advice included:
- Limit posts on Facebook to one or two each day. Organizations with more than one or two are at risk of being left off of feeds.
- Tweet more often than you post on Facebook. Around five or six tweets per day allows helps the credit union to communicate with followers without risking clogging their feeds
- Pictures draw more attention than words. Post a picture, accompany it with brief and interesting information, then link to the credit union website so readers can learn more.
- Use the "Share" function on Facebook to show interesting or important content posted by others. This will build connections with other users and pages.
- Thank a user for following the credit union on Twitter with a personal reply or direct message. Do not use a generic response for everyone, if possible.
- The credit union does not have to follow everyone who follows it on Twitter. If a user posts relevant information that the credit union can retweet to its followers, then follow back.
- It is okay to go off topic. The posts that drive the most traffic are not always about credit unions or personal finances. One great off-topic post that gets a retweet from a current follower is enough to gain a new follower, who will then receive all of the credit union's other tweets.
- The credit union's Facebook, Twitter and website need a cohesive voice. The credit union must stand behind everything that it posts or tweets because it is a reflection of the organization.