Young & Free Maine Campaign Gains Traction with Media


Whoever wins the honor of serving as the next Young and Free Maine Spokester will already have clocked valuable speaking engagement time, as each of the three finalists made several appearances on Maine's radio airwaves last week (Weekly Update June 20). 

The finalists, who are competing to represent the 18-to-25 demographic within the credit union movement in Maine for one year as the official "spokester," appeared on two radio stations in the Portland, Maine-area and one station in the Augusta/Waterville-area. 

Each answered questions about their experiences, background and what sets them apart from the other candidates. 

"We are covering the state with interviews, creating a lot of awareness and excitement and driving significant traffic to the website as voting has been strong since it started," said Debra Trautman, Maine Credit Union League vice president of corporate marketing. "It's also a great way to build awareness for Young & Free Maine and, of course, Maine credit unions." 

Jon Paradise, league vice president of governmental affairs, joined the finalists for their interviews and also took the opportunity to speak about the benefits of credit unions for 18 to 25-year-olds. 

Young & Free, a campaign launched in 2007 by Canadian marketing firm Currency Marketing, builds a social media and product promotion campaign around a Gen Y 'spokester,' who's role is to create a credit union buzz through these various types of media.  

The finalists for Maine Spokester position are: Alexis Albert, 24, from Old Orchard; Andrew Soucy, 20, from Biddeford; and Mallory Lavoie, 24, from Orono. 

With voting entering its final few days this week, the finalists will participate in several more radio interviews throughout the state. Voting ends Friday at 3 p.m. (ET) and the winner will be announced Friday evening. 

To see the challenge videos and blogs submitted by the three finalists, or to vote, use the resource link.

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